Our Mission
Vessel Creative is a branding & design studio that serves people, grows businesses, and helps to bring talent, expertise, and creativity to the world. We believe that when you choose to invest in great design, you’re investing in your impact, your legacy, your capital-P Purpose.
We are with you through that process – from seeing your initial vision to designing and launching a brand identity that supports the work that matters most to you.
Our Team
Anne Marie Gaines Shiflett
Vision + Design
Founder, leader, and creative director. Lifelong artist who sees the design potential in everything. Wife. Mom to River, Ginny, and Ziva. Aunt to Wren and Reese. Tarheel. Early riser for a good, sweaty workout. Eternal optimist. Met her husband, Jesse, on a plane ride back to Charlotte from San Diego. Follower of Jesus. Serves as a vessel for building beautiful brands that change the game for businesses and people.
Maddie Karsana
Design + Operations
Designer with a discerning eye. Empathetic optimist that thrives under pressure. Lifelong learner with a knack for problem-solving. From California to Carolina and back again. Organizational wizard. Keen communicator. Fearless. A vessel for creating distinctive designs that communicate that one thing no one else can quite put their finger on.
Kali Lantefield Willis
Brand + Web Strategy
Creative. Strategic. Resilient. Loves to lead a team of talented women to accomplish big goals. Wife and best friend to Jeff; mom to two little ones. Lifelong dancer who loves a wedding dance floor. Arkansas Razorback. A safe, encouraging person who will walk alongside women in both joy and grief. A vessel for raising up a generation of women in their God given giftings to impact the Kingdom.
Traci Potocnik
Web Development
Coder and creative. Exercise Science major turned tech wizard, with experience from nonprofits to small businesses to Fortune 500s. Charlottean in Arlington, VA. New homeowner who loves doing house projects. Has a huge heart for serving with Middle School. Pickleball player. A vessel for translating technological ops into a captivating final product.
Loyda Guadamuz
Design + Leadership
Thrives in creating and collaborating with others, whether as a leader or a teammate. Proud daughter; the third of four siblings. Lifelong Los Angelean. Enjoys a good meal with family and friends. Art lover. Bible nerd. Finished the PDX Marathon. Remembers well what it was like to worship with young people in the rural, forestry mountains of Darjeeling, India. A vessel for serving others, for preparing a place for you or your dreams to flourish - whether through design, strategy, or creative storytelling.
How We Serve You
Brand Design
• Logo
• Fonts
• Colors
• Brand Guide
Website Creation
• Design
• Content Strategy
• Photography Direction
• Maintenance Tutorials
VIP Design Sprint
• 2-Day Design Intensive
• Knock Out Your To-Do List
• Efficient and Effective
• Custom Deliverables
Build Your Business
• Your In-House Designers
• Long Term Partnership
• 3, 6, 9-Month Retainers
• Custom Deliverables